Developer Genome
One page → a ten-page bilingual site built to satisfy a payments underwriter.
- Web
- Hand-built
- EN + ES
- SEO
London fintech studio · ~8-request first load · 0 third-party calls · WCAG AA
Not a London agency. One developer London firms hire remotely.
Riga-based, working a full London day. The proof this page rests on is a London fintech, rebuilt end to end.
Start a project Book a 15-min intro call
Let me put the awkward part first, because you would find it in about ninety seconds anyway: there is no London office. No Shoreditch address, no serviced desk taken so a page like this can imply a presence that is not there. I am one developer in Riga, and London firms hire me because of what gets delivered, not where I sit.
If that is a dealbreaker, it genuinely is one, and the rest of this page will not change it. If it is not, the trade is a good one: you get the person who actually builds the thing, at a rate a London agency cannot match while carrying an office and a sales floor.
// the work
What London firms hire me for.
Three things, and they are the three the existing case studies already cover.
01
Credibility rebuilds
For firms whose business is more serious than their website — where a partner, a client or an underwriter looks you up before the first meeting and the site is the weakest thing they find.
- design and build, end to end
- how a rebuild keeps its SEO
02
Web applications
Accounts, permissions, payments, documents — where the rules have to hold against someone poking at the API, not only in the interface.
- architecture through to deploy
- the custom software side
03
Delivery without a retainer
One project, one fixed number, done. No monthly minimum, no discovery phase billed by the day, and nothing to cancel afterwards.
- fixed scope agreed up front
- you own the code outright
// the proof
A London fintech, rebuilt end to end.
Developer Genome is a London engineering studio working in payments, card platforms and compliance. They had a single-page site with no services depth, no about, and none of the legal or trust pages a bank's due-diligence checklist expects to find.
The bar was not "make it nicer". It was: read as a credible, established business to a payments underwriter inside five seconds. What shipped was ten pages in English and Spanish, an upgraded brand system, a dependency-free contact form, an eight-request first load with zero third-party calls, and WCAG AA throughout. It is live, and you can read the whole engagement.
“Ed rebuilt the site start to finish and handled the whole thing without fuss. Clean, fast, properly thought through — every page holds together and it works the way it should. What stood out was the handoff: a full interactive walkthrough of everything that was done, not the usual two-line email. Done well, done quickly. No complaints.”
The second client rebuild, CityRoamer, is a Riga consultancy — same approach, different market. Both are written up in full on the work page.
// remote, specifically
What "remote" actually means here.
Vague answers to this question are how a supplier ends up unreachable at four in the afternoon. So, precisely:
- Riga is two hours ahead of London. My afternoon is your midday. There is no overnight gap and nothing waits until tomorrow because of a time zone.
- English, in writing and on calls. Decisions land in writing so there is a record, not just a call nobody minuted.
- A reply within one business day. Usually a good deal faster, but that is the commitment rather than the hope.
- Latvia is in the EU. Invoicing, contracts and data handling are ordinary EU-to-UK business, not an offshore arrangement.
- It ships with a handover walkthrough. What was built, what changed and why, and the exact path to live — see a real one.
If what you are actually searching for is a freelance web developer in London, this is that with a registered company behind it, a contract, and an invoice your finance team will recognise.
// what you keep
You own it when it is done.
The part that matters two years from now, when whoever built it has moved on.
- Plain HTML, CSS and JavaScript. No framework and no build step, so any developer can open it and get to work.
- No builder, no licence, no account. Nothing to keep paying for and nobody to ask permission from to change a paragraph.
- Zero third-party calls. Fonts, scripts and images all served from your own domain — no cookie banner, because there is nothing to consent to.
- Fast because there is nothing to load. The site you are reading makes roughly eight requests on first load.
Send me the site and what it needs to do. You will get a straight answer about whether this is a fit.
As a guide, website work starts around €2,000; custom software and full products are quoted case by case and start well above that. Every project is priced on its own complexity and the work actually in it. See the offers
Remote across the EU and UK, in English. Reply within one business day.
Start a project Book a 15-min intro call
Also on offer: website redesign · custom software