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Devgenome

An IT, software and AI company's website, rebuilt twice: in July so it read as a real firm, in September so it looked like nobody else.

  • Role design, 3D and build, end to end
  • Scope 14 pages, English
  • Built no framework, no builder
  • September release live since 30 Sep 2026
  • devgenome.com
One of the six mechanisms from the Devgenome helix, rendered assembled

// round two, the idea

An engineered double helix

The September site is built around it: six mechanisms, each captioned with a part of the work, assemble as the visitor scrolls, then the helix opens onto the enquiry. Every part was modelled for this site. This is one of the six.

// taken apart

The helix is the client's, so this page doesn't host its scene. It shows stills rendered from it, and one of its mechanisms, the one for AI, taken apart.

// a rule from the brief

By default, every part that lights up sits in a housing it emerges from, instead of scaling up from nothing.

// back in place

Seated again on its piece of the client's rail. The scene that ships was compared frame by frame with its Blender export: 3,002 frames, 0 failing.

The same mechanism taken apart: its three grid panels lifted and fanned, the two feed modules raised, the cable halves pulled out to each side
Taken apart. Rendered from the same model the page turns in 3D.

// three rounds

One page, then ten, then fourteen

Devgenome is the trading name of Developer Genome Ltd, registered in England & Wales. By September the business was IT support, software development, AI and automation, and the old wording no longer described it.

  1. Before July 2026

    1 page

    One page, positioned as a fintech engineering studio.

    • Home, the only page

  2. July 2026 · round one

    10 pages, English and Spanish

    Home, services, about, FAQ, contact, four legal pages and a branded 404, on a dark system called Obsidian, with a contact form that sent real email. It made the firm look established. It didn't make it look like anyone in particular.

    • Home
    • Services
    • About
    • FAQ
    • Contact
    • Privacy
    • Terms
    • Refunds
    • Cookies
    • 404

  3. September 2026 · round two

    14 pages, English

    Home, services, IT support, software development, AI, automation, about, FAQ, contact, four legal pages and a branded 404. English only: the July Spanish had never been reviewed, so it didn't carry over.

    • Home
    • Services
    • IT support
    • Software development
    • AI
    • Automation
    • About
    • FAQ
    • Contact
    • Privacy
    • Terms
    • Refunds
    • Cookies
    • 404

The July pages are captured from the July build as first committed to the project's history (25 Jul 2026), served locally. The one page before July is rendered from its original files, still kept from the server on 30 Sep 2026. The September pages are captured from devgenome.com on 2 Oct 2026.

// model to browser

The same helix, from model to browser

  • The client's helix as a wireframe pass, through its hero camera

    01 Wireframe

  • The same frame as a clay pass: one matte grey under the scene's own lights

    02 Clay

  • The same frame lit, as the scene renders

    03 Lit

  • The devgenome.com home page at the same framing, with its own text over the helix

    04 The live site

The first three are passes rendered in Blender from the client's scene through its hero camera, frame 1. The fourth is the live home page, captured at 1600 × 900 on 2 Oct 2026, with its own text over the helix.

// what shipped

What went live on 30 September

  1. Fourteen pages. Home, services, IT support, software development, AI, automation, about, FAQ, contact, four legal pages and a branded 404, served for any unknown address since 2 Oct 2026.
  2. "Request a consultation" everywhere a visitor is ready to talk: spam protection, a sending limit, the mail password kept outside the website, and if sending fails the visitor keeps what they typed and sees the email address instead.
  3. A loader that reports real progress. Download first, then preparation, so the scene starts ready instead of popping in.
  4. A second-edition brand book for the new identity. It's the client's, so it isn't shown here.

July 2026, first round

“Ed rebuilt the site start to finish and handled the whole thing without fuss. Clean, fast, properly thought through — every page holds together and it works the way it should. What stood out was the handoff: a full interactive walkthrough of everything that was done, not the usual two-line email. Done well, done quickly. No complaints.”

Developer Genome Ltd

// the receipt

The numbers, with their dates

DEVGENOME.COM · RELEASE 1.2.0
LIVE SINCE 30 SEP 2026

Pages
142 Oct 2026 · 13 in the sitemap plus a branded 404, served for unknown addresses
Third-party calls
0 on all 14 pages2 Oct 2026 · every request recorded in a fresh browser, desktop and phone
Home page, first load
12 requests at load on a phone, 18 on desktop; 26 and 7.2 MB once settled2 Oct 2026 · counted to the load event, then 12 s settled
3D on screen
12–15 s unthrottled · 22 s at 9 Mbit/s · 52–54 s at 1.64 Mbit/stwo runs, 29 Sep 2026 · local server, emulated links; the loader is there because of the last one
Frames compared with the Blender export
3,002 · 0 failingrelease record · frame by frame against the source scene
Planted defects caught
12 of 12 · 0 on the clean copyrelease 1.2.0, 29 Sep 2026
Live HTTPS checks at go-live
6330 Sep 2026
Live files against the delivery
62 of 62 byte for byte2 Oct 2026 · SHA-256 of every public file, against release 1.2.0 plus the 30 Sep update
Scrolling on an iPhone
steady 60 fpsOctober 2026 · watched by me on the live site, not instrumented
This page, first load
27 requests to the load event, 11 of them the 3D (1.5 MB: engine 860 KB, model 243 KB, lighting 395 KB) · 0 third-party2 Oct 2026 · this build served locally, uncompressed, empty cache, desktop and phone

MEASURED OR WATCHED, NOT ESTIMATED

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The method behind these numbers: How I ship →

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