iziwerk — the brand & site
My own product needed a face before it needed anything else. In under a day it went from no name to a live, indexed, on-brand marketing site — the identity, the copy and the build, all held to the same bar as the client work on this page.
// the idea
The idea
A coffee-table idea sharpened fast into a clear one: a calm home for freelancers to run every client — proposals, chat, files, invoices — where they keep 100% and the platform never touches a cent. A three-tier ladder, honest and simple. First it needed a name and a face.
// the identity
Terminal, warmed
I chose a direction — "Terminal, warmed": a warm-dark canvas (#16130f), a signature amber (#efab5f), Space Grotesk and JetBrains Mono, and a cursor-bar mark — type "iz" and a blinking block finishes the word: iz + ▮ = izi. Systematic and a little playful, but credible enough to pass a payment-underwriter's cold read — the product handles money-adjacent documents, so trust is the whole game.
// the build
The build
Pure hand-authored HTML/CSS/vanilla JS — no framework, no build step, zero dependencies. Self-hosted fonts, so it makes no third-party runtime calls; a first load under 50 requests; mobile-first at 375px; motion built on transform and opacity with full reduced-motion support and zero layout shift. SEO from the stack, not a plugin — per-page title, meta, canonical, Open Graph and JSON-LD, a real sitemap and robots, one H1 per page.
// integrity
Content integrity, on principle
No fabricated testimonials, no fake social proof — reviews sit in an honest empty state until real ones exist. The same rule every site here holds, including this one.
// outcome
Shipped
Live on Cloudflare Pages, SSL, canonical host, submitted to Search Console. From no name to a live, indexed, on-brand site — inside day one. See it at iziwerk.com.